Based on your sites architecture, internal and external links, search engines create a profile of how each correlates and interacts with the other to map out which pages have the highest significance to their index.

This principle is known as link equity and fortunately for webmasters. Link weight and link equity can be sculpted to benefit sub directories, individual pages or sub domains for enhanced visibility in search engines.

Tags are implemented to create categorization of consolidated information which serves to create a common theme for posts and pages in your site. In addition to tags, sitemaps are also implemented frequently to consolidate vast sites with depth to a manageable means. In this post, we will discuss how you can use both to make your website more robust in search engines “specifically for long tail or broad match phrases”.

Naturally things like using the “no-follow” tag, using embedding links in java script so they are user-friendly for humans but unavailable for search engines (to add significance to) is one way to sculpt the way link juice moves around your pages, but what about using external links strategically to add the perfect icing on the cake?

Which page will rank higher, a page with 100 inbound links from within your site or a page with no internal or external links? Inbound links (IBL) are a metric that create a signature and an accommodating effect for where they congregate. This facet of link popularity is what distinguishes your lackluster from blockbuster pages that really stand out to funnel relevant traffic to your site.

What if you opened the funnel even more by adding more traffic-bearing pages to your sites profile systemically? If the concept is appealing, then use the simple tip of building links to your sitemaps or tags (if you utilize a content management system) to strengthen any affiliated pages joined by them.

Content Source: SEO Design Solutions Blog